Lower cost per sale
A format that has cut cost per sale by up to 3× over the last 12 months.
Organic marketing that sells.
TRUGC builds UGC video strategy and production for brands that want a lower cost per sale and content people actually trust.
Reply within 48 hours
3×
lower cost per sale vs. static banners
180+
videos shot every month
40+
creators in our network
12
markets we work in
What we do
Only UGC video. Nothing else.
Attention online is scarcer every year. Short-form video lets brands show what a product actually does, in a way people will watch. And UGC adds the credibility that a polished ad simply cannot buy.
- One focus — UGC. No spreading thin across 10 services.
- Our own creator network and production — no middlemen.
- A transparent process and a report on every clip we ship.
Advantages
Why UGC wins
Works on every platform
Video and UGC are not just TikTok and Instagram — they run everywhere, paid and organic alike.
Better return than banners
Video is the format people prefer, so you pay less for the same result.
More engagement
Video holds attention in a way a still image never has.
New customers, faster
UGC puts your business in front of an audience that has never heard of you.
Stronger brand awareness
Video grows recognition through content people actually share and save.
Services
Everything in UGC video — idea to report
We are not a full-service agency doing a bit of everything. We do one thing, end to end.
01
UGC strategy
We study your brand, audience and competitors, then decide which formats, angles and hooks to test first.
02Creator casting & management
We cast faces that sound like your customers, not like actors. Contracts, briefs and deadlines are on us.
03Scripts & concepts
Copywriters script every clip — shot notes and exact lines — so nothing is improvised on shoot day.
04Filming & production
We shoot in studio, on location or at the creator’s home — with proper gear, sound and lighting.
05Editing & platform cuts
Every clip ships in TikTok, Reels, Shorts and paid versions — captions, music, alternate hooks and endings.
06Testing, iteration & reporting
We track which angle wins, reshoot variations from the data, and report the numbers every month.
Not sure what you need? Book a consultation
How we work
The process, step by step
- 01
We meet
We go through your goals, your audience and what the content has to achieve, so we know which kind of video will actually move the needle.
- 02
We build the concept
We put together a strategy with concrete short-form ideas, based on your business specifics and what is working right now.
- 03
We agree on the plan
You review the strategy, we work through your notes, and the shooting plan is locked only when it matches what you expected.
- 04
We write the scripts
Our writers produce a detailed script per video — visual direction plus the exact line for every shot.
- 05
We shoot and edit
We film with professional gear, then edit precisely — effects, music, captions — and send the cuts over for review.
- 06
You get the videos and publish
You receive the final cuts per platform and push them live. We watch the numbers and propose the next iteration.
Results
Active projects
Real numbers from campaigns where UGC video is the primary creative.
Lumé
UGC · Production · TikTok
A natural skincare store. We shot 24 UGC clips with 6 creators and tested 4 different messaging angles.
-46%
cost per sale
+1.2M
views
Forest Home
UGC · Strategy · Reels
An interior decor brand. We moved them from static banners to a fully video-led creative in 8 weeks.
+132%
revenue
+58%
engagement
Kido
UGC · Editing · Shorts
A kids’ products store. Parent-creators show the products in real use instead of studio stills.
+3.1M
impressions
+64%
CTR
Who it fits
Which businesses UGC video is right for
Online stores
Beauty, fashion, home goods, tools, appliances, pet products — anything chasing a lower cost per sale.
Brands in growth mode
New business, or time to scale? UGC gets you there on a smaller budget.
Clinics & beauty salons
Show your treatments and services on social in a way a price list never could.
Innovative products
Products nobody searches for yet, because nobody knows they exist. They have to be shown.
Courses & training
Video suits any educational or personal-development offer.
B2B companies
Show, visibly, how your product actually works.
Find the fit for your business
If you are unsure whether UGC is right for you, just ask us.
Why TRUGC
Why trust us
We shoot mainly across southern Bulgaria, and travel further when a project needs it.
An experienced team
Editors, voiceover artists, actors and UGC creators with years behind them, who follow short-form as it changes.
Professional gear
We rely on proper equipment, because visual quality is what earns the first two seconds of attention.
Flexible solutions
Every business has its own goals, so the video package adapts to your requirements and your budget.
Team
The people behind the camera
MD
Maria Dimitrova
Founder & UGC strategist
NP
Nikola Petrov
Head of production & DOP
RI
Raya Ivanova
Creator manager & casting
Reviews
What our clients say
“The first UGC batch cut our cost per sale by a third within a month. We have not run a static banner since.”
“What I liked is that they did not sell us ten services. They said: we do UGC video, here is the process, here are the dates. And they kept them.”
“The creators they cast sound like our actual customers. That is the difference between an ad and a recommendation.”
Questions
Frequently asked questions
How many videos are in one package?
A standard monthly package is 8 to 12 core clips plus their platform cuts, which in practice means 30 to 50 files. The exact number is set after the first meeting.
Do I have to find the creators?
No. Casting, contracts, briefs and usage rights are entirely our job. You approve the shortlist before shoot day.
How long from brief to finished videos?
Usually 3 to 4 weeks for the first batch: a week for strategy and scripts, a week for casting and filming, a week for editing and revisions.
Can I use the videos in paid ads?
Yes. Every clip comes with paid usage rights for Meta, TikTok, Google and YouTube for at least 12 months, unless agreed otherwise.
Do you also run my ad campaigns?
No. We only do UGC video strategy and production. We work alongside your team or agency and hand over creatives ready to launch.
What budget do we need to start?
We work on monthly retainers, and the smallest meaningful test is one batch. The exact figure depends on creator count and locations — we give it to you at the first meeting, free.
Ready to go organic?
Tell your brand story with video people believe. The first consultation is free.
Contact
Let’s discuss your project
- Free first consultation
- Reply within 48 hours
- Transparent monthly reports